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HomeMy WebLinkAbout04/26/2022 - Regular - Additional Docs-Visit Kitsapoutdoor activities During the pandemic we saw a strong emphasis on hyper-local communities Maritime Heritage Military History Native Culture Water Trails Small Communities Evolving the VKP look Social content focused on inspiring imagery and storytelling Evolving design elements BROCHURE FERRY DISTRIBUTION Upcoming Port Orchard Datafy DisplayUpcoming Port Orchard Datafy Display Campaign ConceptsCampaign Concepts Port Orchard & SK Features We have focused Port Orchard digital marketing on waterfront activities, businesses, drink & dine and authentic experiences 6 Ads Running Example Display Ads VKP is currently deploying PORT ORCHARD, WA Derby Day in Downtown Port Orchard Downtown Port Orchard You like Port Orchard Bay Street Assoc1at1on Kitsap� Bank www.pobsa.com/derby•da kitsappeninsulawatertrails There are several great places to access the !Kitsap Peninsula National Water Trails system from the Port Orchard waterfront. This group shot was taken a stretch of sandy natural beach just north of Etta Turner park on the Sinclair Inlet. Have you kayaked this area yet? See all the Water Trails access points at kitsappeninsulawatertrnils.com/maps and don"t forget to tag us in your paddle posts• #kayakkitsap #kitsapwatertrails #visitkitsap #portorchard #pnwadventure 8w palacehotelpt Fun! 8w 1 like Reply • liked by kingstonchamberwa and 23 others Q '.'KP visitkitsappeninsula • Following •.'KP visltkitsappenlnsula Down Bay Street, around the bend from the Pon Orchard downtown wautrfront sits @whiskeyg.ulchcoffeepub, a casual, family friendly restaurant, Dar and -event space that boats huge views of Sinclair Inlet and incredible sunsets beside the Annapolis Pier. Whiskey Gulch has a strong local following for their friendly staff, t.;1s,tv fQQd �nd huge beer+ whiskey selection i;md the outdoor patio. If coffee is more your thing. they can pull a mean, shot of espresso too! Follow lhem on Facebook for the weekty roster of e\lents. #visitkitsap #por10rchard Edil&d 6d whisk@ygulc:hc:offel:!pub Thank. you for the, spotlight We reelly appreci�te this! 6d 1 llke R�fllV Datafy Holiday Program Visitation Year to Date In-State Out-of-State 2022 Unique Vis.. Visitor Da.. 2021 Unique Vis.. Visitor Da.. 2020 Unique Vis.. Visitor Da.. 2019 Unique Vis.. Visitor Da.. 2018 Unique Vis.. Visitor Da.. 185,75995,890 40,44616,475 245,482115,437 49,18416,597 240,484114,383 48,56519,647 255,47792,810 52,33217,322 231,35576,953 54,78315,756 Visitors by State 13.34%13.34% 27.42%27.42% 0.18% 0.46% 0.48%0.48% 1.04% 1.64% 0.24%0.24% 1.08% 0.88%0.88% 9.95%9.95% 0.30%0.30% 0.11% 0.21%0.21% 0.97% 1.61%1.61% 1.89% 0.12% 0.81% 0.95% 4.07%4.07%0.47% 2.01%2.01%0.07% 3.40%3.40% 1.49%1.03% 1.60%1.60% 0.62%0.62%0.42% 0.18% 0.45% 1.07% 1.05% 1.27%1.27% 0.42%0.42%0.49% © Mapbox © OSM 559,533 Unique Visitors Out-of-State 466,447In-State 93,086 5,797,907 Visitor Days Spent Out-of-State 4,211,633In-State 1,586,274 3.731 Avg Trip Length Out-of-State 3.9361In-State 3.2789 1,553,703 Number of Trips Out-of-State 1,069,921In-State 483,782 Visitor Trend 2018 2019 2020 2021 2022 Trip Length 5+ days 4 days 3 days 2 days 1 day 1 day 2 days 3 days 4 days 5+ days Weekday vs Weekend Su M T W Th F Sa 0 2,000 4,000 Average Visitors 4,404 3,294 3,457 3,967 3,888 3,435 3,310 Top POI's Port Orchard 5,797,907 States Top Markets Washington California Oregon Texas Florida Idaho 93,086 70,329 44,251 33,237 20,806 17,300 Overview II iii Radio (36 Mentions) • II ® Online+ Print (168 Mentions) • 11 # Social (3 Mentions) • Date Range .._c_us_t_o_m ___ ..,_,I From I 01/01/2022 12:00 AM 1!111 Ira I 04/26/2022 11 :59 PM ■ I Display Sentiment ti[) Search Analytics ti[) 00 Save Edits Q Search 1 0 per page v 11 Sort by Newest First v I (D Twitter results are only shown on the Dashboard and Mentions tabs. 40 .!..Export 30 -TV 20 -Radio-Online + Print� -Facebook 10 -YouTube 0 1 0.Jan 24.Jan 7.Feb 21.Feb 7.Mar 21.Mar 4.Apr 18. Apr Mentions 220 Audience 174,569,862 Publicity $2,735,147 Recent Press Inquiries RE Water Trails TBEX Content Creator Fam Trip Host Kitsap Film Office Application Pending *Port of Seattle Digital Spotlight *Brand USA *South Sound Mag Maritime Washington National Heritage Area Kitsap Peninsula National Water Trails THANK YOU City of Port Orchard