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LODGING TAX APPLICATION-Sidney Museum and Arts Association-09.25.2023LODGING TAX APPLICATION (RCW 67.28.1816) Instructions For Budget Year: 2024 Available Funding Amount: $100,000 Application Deadline: September 25, 2023, by 4:00 p.m.  Applicants may consist of convention and visitors’ bureaus, destination marking organizations, nonprofits, including main street organizations, lodging associates, or chambers of commerce, and additionally the cities or towns themselves. Please read carefully and include all information. Omitting requested information could result in having your application denied. Keep your answers clear, concise, and to the point of the question. Do not include presentation materials, as these materials are more appropriate to be used as part of your oral presentation. Do not include brochures or information not related to your project or request. Submit completed signed application to the City Clerk’s office by the application deadline listed at the top of this application. Applications will not be accepted if received after the application deadline. Applicant Info 1.  Applicant Information Organization Name* Sidney Museum and Arts Association Street Address * Street Address 202 Sidney Avenue Address Line 2 City Port Orchard State/Province/Region WA Postal/Zip Code 98366 Country United States Mailing Address (if different from street address) Street Address PO Box 1399 Address Line 2 City Port Orchard State/Province/Region WA Postal/Zip Code 98366 Country United States Type of Organization:* Nonprofit Government Agency Other Funding Requested for (choose one):* Marketing and Operations of Events Tourism Marketing Are you a first-time participant?* Yes No 2.  Applicant Contact Information Name* Christine Stansbery Position / Title* Treasurer Phone * 360-990-0573 Email Address* cstansbery@msn.com Event / Project Details 3. Overall Event or Project Detail  Project Name* Tourism Marketing Amount of funding requested* $5,000.00 Total Overall Event or Project Amount* $8,968.00 A. Describe your overall event or project.* Sidney Museum and Arts Association is a 501(c)(3) non-profit established in 1971 to preserve local history and promote fine arts and local and regional artists. The Sidney Museum and Arts Association maintains two buildings – the Sidney Art Gallery and Museum at 202 Sidney Avenue Building (original Masonic Hall in Port Orchard and on the national and state historic registers) and the Log Cabin Museum at 416 Sidney Avenue. The 202 Sidney Avenue Building houses the Sidney Art Gallery on the first floor where there are changing art shows and the Sidney Museum on the second. The Log Cabin Museum is a small museum housed in a log cabin built in 1914. Both museums feature changing exhibits showing pioneer life in Port Orchard and Kitsap County. We maintain a collection of historic photographs and other material. The Sidney Museum and Arts Association maintains a website and Facebook page, an email list of interested people, and advertises in various regional and out of state publications such as The Country Register, Art Access, Discover Kitsap, Experience Washington (print and web), North American Reciprocal Museums membership which includes website and Facebook, Destination Washington (web), Sound Publishing, AAA guidebook, Trip Advisor, and other web based tour guides. We maintain a series of signs on Highway 16. Our marketing campaign is designed to bring people interested in art and history to Port Orchard to see the two museums and the art gallery, attend the art shows, or enter open art shows. We also maintain a kiosk of tourism related material featuring local sites of interest. We host a series of small events and participate in all downtown events. We provide information about our art shows, museums, and events to the Chamber, Visit Kitsap, Port Orchard Bay Street Association, hotels and B&Bs. B. Describe how your overall event or project will provide a community economic benefit.* Our marketing campaigns are designed to draw visitors from out of Port Orchard to the Sidney Art Gallery & Museum and to the Log Cabin Museum, which are cultural attractions for Port Orchard. The Sidney Art Gallery and Museum is listed on the national and state historic registers. We encourage visitors to walk through downtown Port Orchard after visiting the museums. Our volunteers will give recommendations on places to see and places to eat. Out of town visitors benefit the local economy. They eat in the restaurants, stay at the marinas, hotels and B&Bs, shop in the stores, go to a play or movie, see a local attraction. Local businesses employ local people. Bringing tourists and other visitors to downtown helps ensure that the community economy is healthy, and encourages local citizens to participate in downtown activities, which increases the cohesiveness of the community. C. Please describe how you will measure the impact your overall event or project will have on tourism or projected increase in tourism. Please be specific and provide examples.* This is primarily print ads or internet connected advertising. Art Access, which is published 6 times a year, is distributed from Vancouver (Canada) to Vancouver (Washington) and into Oregon at hotels, information centers, tourist stops. We had a couple from out of state stop recently who had picked up a copy as they were traveling and using it to visit art galleries in Washington. The Country Register is distributed in Oregon, Idaho, Washington, and British Columbia. The AAA Guide is distributed nationwide to AAA members. Discover Kitsap is a local publication distributed on the ferries as well as locally in the print publications. Destination WA has both print and web based advertising. Our email database currently has over 1,000 names of people interested in art or history. We use statistics provided by the publishers and Google analytics to estimate what the overall possible reach of our advertising could be. We track usage of the website, Facebook pages and other social media to indicate the reach of our advertising. We maintain a visitor log for visitors to sign in. Our volunteers count everyone coming into the buildings and ask where they heard about us. So the overall potential numbers are then revised with the number of actual visitors. Please upload any additional paperwork, if needed. 2022 JLARC Reporting Form-SMAA.xlsx 33.23KB Budget 4. Overall Event or Project Budget Summary A. Describe, and be specific, on what you would spend the requested lodging tax funds on.* Maintain website, maintain sign on Highway 16 with the Washington State Department of Transportation, purchase print advertising in publications such as The Country Register, Art Access, Sound Publishing (Discover Kitsap) and other print publications, electronic advertising through event calendars, Destination Washington website, Experience Washington print and website, Facebook boosts, email lists, advertising on Yelp, etc. B. Income Other Than Lodging Tax (from sponsorships, grants, donation and admission fees) If you anticipate receiving partial funding for this activity from another source, please list the source(s) approximate amount, and status of funding. Indicate the entry or admission fee if one will be charged. Source*Amount*Confirmed or Projected?* No $0.00 If projected, what is the anticipated receipt date? Confirmed TOTAL* (This is auto calculated from above) $0.00 C. Other Expenses of Overall Event or Project (Only complete below boxes that are applicable to your overall event or project that you are seeking funds for.) Operations (postage, fuel, permit, etc.)Proposed City (LTAC) Funds Other Committed Funds Subtotals $0.00 Event Marketing Proposed City (LTAC) Funds Other Committed Funds Subtotals $0.00 Tourism Marketing Proposed City (LTAC) Funds Other Committed Funds Subtotals $5,000.00 $3,860.00 $8,860.00 Other Activities (Please explain below)Proposed City (LTAC) Funds Other Committed Funds Subtotals $0.00 Other Activities Explanation: Proposed City (LTAC) Funds Subtotal Other Committed Funds Subtotal $5,000.00 $3,860.00 TOTAL $8,860.00 *City Lodging Tax funds would represent what percentage of your overall budget? 10 Can you operate this project with reduced funding?* Yes (If Yes, Please explain below) No Explanation: Reduced funding will mean reduced opportunities for marketing. C. Other Financial Information Does your overall event or project have provisions (or plans) for becoming less dependent on Lodging Tax funding? (Meaning does the overall event or project have the ability to increase revenue by charging admission, increasing fees, etc.)* No If not, what are your challenges of generating new revenues: Since this is advertising designed to encourage people to come to Port Orchard, there are no fees or admission to charge. There is no other grant money that we are aware of that would cover this advertising. We use our operating money for any gaps, which is made up of membership fees, and donations. Tourism 5. Estimated Numbers of Increased Tourism *If you received lodging tax funds last year, you must attach last year’s reporting* Applicants applying for use of LTAC funds must provide estimates of how it will result in increases in the number of people traveling for business or pleasure on a trip as required by RCW 67.28.1816 The applicant hereby certifies and confirms that it does not now nor will it during the performance of any contract resulting from this proposal unlawfully discriminate against any employee, applicant for employment, client, customer, or other person(s) by reason of race, ethnicity, color, religion, age, gender, national origin, or disability. That it will abide by all relevant local, state, and federal laws and regulations. That it has read and understands the information contained in this application for funding and is in compliance with the provisions thereof, and; that the individual signing below has the authority to certify to these provisions for the applicant organization, and declares that he/she is an authorized official of the applicant organization, is authorized to make this application, is authorized to commit the organization in financial matters, will assure that any funds received as a result of this application are used for the purposes set forth herein, and verifies that all the information contained in this application is valid and true to the best of his/her knowledge. Projected* Overall Attendance: Attendees who traveled 50 miles or more to attend: Total: Of total, attendees who traveled from another state or country: Attendees who stayed overnight: Paid accommodations: Unpaid accommodations: Paid Lodging nights: 140,000 12,000 140,000 12,000 3,000 2,000 1,000 2,000 Signature*Date* 09/25/2023 Previous Next Certified by: Print Name * Luella Hauenstein Title* President EXHIBIT C JLARC Municipality Reporting - 2021 Port Orchard DUE JANUARY 31, 2023 Activity Attendance Information Projected Actual (Estimated)*Methodology (See description page) Activity Name:Overall attendance: 140,000 Notes:N/A Organization Name: Attendees who traveled: 50 miles or more: **Activity Type (see glossary page):12,000 Out of State or Country: 3,000 Activity Date:Notes:N/A Start Date:End Date: 1/1/2022 12/31/2022 Attendees who stayed overnight: In Paid accommodations:2,000 Funds Requested:In Unpaid accommodations:1,000 $5,000 Awarded:Notes:N/A $5,000 Total Cost of Activity:Paid lodging nights: $6,261 2,000 - Notes: N/A Comments:Based on Glossary definitions - none of the Tourism Marketing by Sidney Museum and Arts Association was used for an activity expected to generate measurable attendance - it was all general marketing Marketing Sidney Museum and Arts Association Tourism Marketing If lodging tax funds were used for an activity not expected to generate measurable attendance an expenditure related to facility upkeep, enter "N/A" (such as a general marketing campaign or an expenditure related to facilities), enter "N/A".