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POBSA 2025-Revised,P-QM ORCHARD 2025 Lodging Tax Application Applicant Acknowledgement Applicants accept the following conditions: Application Deadline —October 24, 2024, by 2PM Applications will be accepted by e-mail at cityclerk@portorchardwa.aov • Late applications will not be accepted • Responses to be limited to 3 pages, plus required attachments • Successful, eligible applicants may be contacted to schedule an interview with the lodging Tax Advisory Committee — Please note date scheduled is Wednesday, October 30, 2024. If funded, the individual who has the authority to sign contracts and provide documents to the City of Port Orchard is requested to sign below; and to also acknowledge your responsibility to notify (enter who to notify and how) of any changes to your organization's contact information. Point of Contact Title Signature Phone Email \ . ORCHARD�� 2025 Lodging Tax Application Checklist �jb C1 Submittal Checklist Application Transmittal �hecklist 0'4pplicant Acknowledgement Submitted by Thursday. October 24. 2024 by 2PM Responses*: 09arketing Plan C✓>financial Status deporting Requirements *Does not exceed 3 pages Attachments: O'Total LTAC Budget p"U'p to 5 Examples of Marketing C,Y2024 Year -To -Date Income Statement p,1024 Year -To -Date Balance Sheet p'L`023 Income Statement ,[�023 Balance Sheet ost Recent Tax Return or Financial Statement from an independent source 0' /l Port Orchard Bay Street Association / Port Orchard Waterfront LTAC Application MARKETING PLAN: Explain Plan to promote tourism in Port Orchard. Specify audience. The Port Orchard Bay Street Association (POBSA) has been a supporting force for our local business community for over 20 years. We are local citizens, merchants, building owners, and civic leaders. Our mission is to support our local business community with events, opportunities, tourism marketing, and championing incredible experiences for visitors. In 2024, we re -branded our website and marketing materials to Port Orchard Waterfront. We use both in this application, and attached marketing samples. Our Marketing Plan is focused on reaching a diverse population from local citizens and families to travelers and tourists, including outreach to the Greater Pacific Northwest. This regional focus for outreach creates awareness of Port Orchard as a destination, for shopping, dining, and recreation. Our draw is our unique waterfront, and maritime history. Our audience is EVERYONE as we believe everyone will connect with one aspect or another —from our beautiful scenery, outdoor activities, shops and eateries, to our unique history and culture. Our small town has infinite charm and much to offer every guest. We will occasionally fine tune our demographics, and outreach depending on the event or experience, inviting a diverse population to come to Port Orchard for a few hours, days, or weeks. In 2024, the Marketing Committee audited the current marketing options we'd been using (mostly newspaper/print advertising) to ensure we were reaching the largest people groups at our disposal. We chose to pivot from paper advertising and expand our outreach with a larger digital presence, utilizing social media ads for our main tourism and event marketing strategy. Transitioning to these digital tools gave us a better window into the amount of eyeballs we were getting in front of. We intend to keep refining our digital approaches in 2025. We consistently spread our messaging to areas like Spokane, Boise, Portland, and Bellingham for general tourism marketing and large events. We invite visitors from Port Angeles to Snoqualmie for our events intended for a more local audience. We use rotating ads for Port Orchard tourism that point people towards either our website, or engaging with us on social media. ii. How our marketing plan generates "heads in beds" and/or draws visitors from 50+ miles Port Orchard has needed positive, encouraging tourism messaging for some time now. In 2024, our marketing team crafted a plan to elevate the narrative by implementing highly visual, bright, colorful imagery, video, and design elements that draw potential visitors into the beauty all around us in our downtown community. This last year we built a brand new website full of visual assets so that visitors and guests would learn what it feels like, smells like, looks like, to experience the Port Orchard waterfront. Our website has robust SEO, and is frequently one of the top searches of Port Orchard keywords. Annually we see over 50k+ visitors to our web pages and consistently reach over 100k per month via our socials. On our socials we speak to the beauty of our downtown areas, and showcase the best our community has to offer. We also host events that share the stories like our unique maritime heritage, and the unique floating museum —our historic Carlisle II still carrying passengers across the Inlet. We illustrate what it feels like to enjoy a summer evening at the night market watching the sun set over the Olympic mountains. We believe that Port Orchard is an incredibly wonderful place to visit, and live. We meet people who share this sentiment, we know we will generate more visits and overnights by consistently telling these stories, and expanding our reach beyond the boundaries of Kitsap with our marketing strategies. iii. What percent of your budget is marketing? What percentage of your request is marketing? Marketing is 25% of our association's total 2025 estimated budget. In this request, Marketing represents 65% of our LTAC ask, and 29% of our LTAC total budget. Summary of marketing types, and total amount spent for each type Port Orchard Bay Street Association / Port Orchard Waterfront LTAC Application The Port Orchard Bay Street Association uses these types of marketing. MARKETING TYPE Projected 2025 Social Media Marketing $ 3465 Publication Advertising $ 3982 Static Advertising: Banners, Aboards, Yard Signs, Reader Boards $ 4016 Print Marketing: postcards, posters, flyers $ 6735 Digital & Email Marketing Campaigns $ 4313 TOTAL $ 22,511 FINANCIAL STATUS: funding through other sources / and other funding in the future? We apply for additional funding opportunities whenever possible. Each year we submit an application to Kitsap Bank's Community Connections. POBSA works continually to collaborate with Community Partners. In 2024, we created a tiered approach to Sponsorship levels for events so that more organizations, and local merchants can contribute As for future funding, we are currently researching becoming a MainStreet Organization. This is likely a multi -year process, but will allow us to seek additional funding through B&O taxes, and open us to national resources for historic preservation, economic revitalization and tourism promotion. ii.Collaboration with other organizations on tourism. How / What / Is there Duplication? The Port Orchard Bay Street Association serves as a hub for community collaboration for events and tourism. Everything we do focuses on collaborating with merchants, and organizations, to create a coalition with our community partners, to host great events and promote tourism to downtown Port Orchard. We meet regularly to discuss events, and what portion of each event an individual organization is responsible for. Examples include: • In 2024, we encouraged the SK Chamber to return to the Seagull Calling Contest, as part of our Mosquito Fleet Fest. • Holiday on the Bay is made up entirely of supporting organizations including: Port of Bremerton, Fathoms of Fun; SK Chamber of Commerce, Sorpotomists; Rotary; and local business partners like Port Orchard Ford; and Stokes Auction. • Love Kitsap - we collaborate frequently with one of our local tourism organizations to create evergreen waterfront content, such as event guides, visitor guides and features of local storefront owners. County funds are used to spotlight some of the best experiences, events and locations. As for duplication, each organization may do their individual marketing separately, which compliments and enhances total outreach for events —and does not duplicate efforts. We have excellent relationships in the community, and communicate well with multiple organizations. V, Port Orchard Bay Street Association / Port Orchard Waterfront LTAC Application iii. Sole marketing and considering opportunities for collaboration? Yes, we do sole marketing, and we regularly collaborate with local organizations and businesses. For example: • In 2024, Ladies Night Out was organized by POBSA, and we included Sorptomists, who held a Women's Walk to kick off our event. We also sold bags at this event, and donated proceeds back to Soroptimists. • Mosquito Fleet Fest, Included the Port Orchard Farmers Market, The Port of Bremerton, and The SK Chamber. • We work closely with organizations to promote Port Orchard, and tourism opportunities to a broader audience. Iv. What is your organization doing to become financially sustainable? The Port Orchard Association has been financially stable and sustainable for over 20 years. Our revenues are comprised of membership renewals, sponsorship funding, grant applications, and LTAC funding for events, and tourism marketing. v. If you received part of your requested funding, would your program or event be possible? Yes. Our business organization is geared toward both hosting events, and fundraising. We would pivot, and do what we need to either reduce the scope of an event, do fewer events, and work to raise additional funds needed from our Community Partners, or apply for additional funding from other sources. c) REPORTING REQUIREMENTS (2025): i. How many visitors will your events bring to Port Orchard? As we all know, it's impossible to answer these questions accurately without paying for a data collection service. If the city was interested in utilizing such a service, we would fully support and participate in the research and data gathering regarding tourism, and the effect on our events. We believe that our reach with events like Ladies Night Out Mosquito Fleet Festival, Port Orchard Night Market, Holiday on the Bay. Between these and other events we believe on average we have a yearly attendance of over 10,000 guests. ii. How many visitors will travel to Port Orchard and stay overnight? We estimate that 750 will visit for the day of an event, and 250 overnight stays are from 50+ miles away. iii. How many visitors will travel 50 miles + / stay overnight? From what States and/or Countries We estimate that 750 will for visits for the day or event, and 250 overnight stays are from 50+ miles away. Website visitors are from Switzerland, Canada, Germany, India, United Kingdom, Russia, and Brazil. We often have had conversations at events with travelers ranging from Tennessee, Alaska, California, Hawaii, Oregon, Idaho, and Montana. iv. What revenue is expected to be generated by your program or event(s)? $42,548.61 is our Projected Revenue for our 2025 events v. Please explain your methodology for collecting and/or estimating tourist data. We extrapolate data from a variety of sources. We collect zip codes at events, and forms on our website. We have analytics from Website Visitors, and Social Media. When we advertise in a publication we review their ad range. State Transportation data states that our State Highway has 15,000-18000 cars each day. Other data sources include Port of Bremerton Marina Statistics, Kitsap Transit Numbers, Local Chamber's of Commerce, and regional hotel stay trends. 3 PORT ORCHARD �� BAY STREET ASSOCIATION PORT ORCHARD BAY STREET ASSOCIATION LTAC Budget - Our Top 3 Funding Priorities Port Orchard By Street Associations' top three funding priorities are: e�lr Ter$ iflii7i��1® ®� 1) Hosting great events that attract tourists from all around the Pacific Northwest area; 2) Implementing outreach and tourism marketing to attract visitors to downtown Port Orchard; and 3) Economic revitalization to create a vibrant, and thriving downtown core. Historically, we focus on our annual signature events each year. These include: • Ladies Night Out, held in early May • In 2024, we launched Mosquito Fleet Festival to honor our Maritime Heritage unique to our town, and region. This event will be held annually on Memorial Day Weekend. • Night Markets, are hosted one Saturday evening in June, July, August, and September • Holiday On The Bay, In 2024, The City asked POBSA to initiate a coalition to revamp and revitalize the Festival of Lights and Chimes, previously run by the City of Port Orchard. • In 2025, we've projected adding a new event—Sasquatch Fest. We are excited to bring this pacific northwest focused event to downtown Port Orchard, and make it our own. Of Projected Revenue we identified, our focus is on attracting sponsorships, applying for lodging tax revenue and other community grants; and collecting Vendor Fees at Events —please see our attached budget. Our General Assumptions • In our LTAC budget all advertising expenses are tourism related. • Every event we do is geared toward bringing people downtown to shop, dine, and play. Port Orchard Bay Street Association 2025 Event and Marketing Budget Income Sponsorships Lodging Tax Vendor Fees Vendor Refunds (contra account) Merchandise Sales Raffles Total Income EXPENSE $20,000.00 $34,722.20 $22,330.00 -$3,181.39 $3,400.00 $77,270.81 ADVERTISING / MARKETING $45,755.43 Digital Marketing Print Marketing Printing equipment + Rentals an Licenses Maintainance + Repairs Professional Fees (Security, Contractor, etc) Supplies Travel $4,904.42 $17, 607.04 $732.50 $22,395.09 $346.50 $78.75 $16,170.00 $14,656.51 $630.00 Total Marketing and Event Expenses $77,520.81 Port Orchard Bay St Association Statement of Activities Jan 2024 to October 2024 Revenues: Membership Dues $7,305.00 Raffle Ticket Sales 238 Sponsorships 15,540.00 In Kind 8,907.86 Vendor Fees 16,280.00 Bag Sales 1,132.00 Lodging Tax Reimbursement 4,157.76 Total Revenues Expenses Advertising and Marketing $15,260.39 Bank Fees $1,416.39 Dues & Subscription 10 Rental & Equipment 6,427.66 Admin & Operation Expenses 1,670.39 Donation & Gift Certificates 1734.29 Miscellaneous Expense 577.16 Professional Fees 9,899.19 Travel & Lodging 587 Vendor Refunds 6362.18 Supplies 6,787.23 Total Expenses 53,560.62 50,702.39 Net Assets: 2,858.23 2:03 PM Port Orchard Bay Street Association 10/24/24 Balance Sheet Accrual Basis As of October 24, 2024 ASSETS Current Assets Checking/Savings 1 • In Kind Clearing Account 1005 • Kitsap Bank Checking Unrestrict 1010 • Kitsap Bank Check - Temp Restrc 1005 • Kitsap Bank Checking Unrestrict - O.. Total 1005 • Kitsap Bank Checking Unrestrict 2000 • PayPal Total Checking/Savings Accounts Receivable 11000 • Accounts Receivable Total Accounts Receivable Total Current Assets TOTAL ASSETS LIABILITIES & EQUITY Liabilities Current Liabilities Accounts Payable 20000 • Accounts Payable Total Accounts Payable Total Current Liabilities Total Liabilities Equity 30000 • Opening Balance Equity 31500 • Temp. Restricted Net Assets 32000 • Unrestricted Net Assets Net Income Total Equity TOTAL LIABILITIES & EQUITY Oct 24, 24 180.00 6,288.42 22,240.67 28,529.09 649.72 29,358.81 -57.84 -57.84 29,300.97 29,300.97 2,577.33 2,577.33 2,577.33 2,577.33 2,661.95 3,520.50 24,626.05 -4,084.86 26,723.64 29,300.97 Page 1 1:58 PM Port Orchard Bay Street Association 10/24/24 Balance Sheet Accrual Basis As of December 31, 2023 Dec 31, 23 ASSETS Current Assets Checking/Savings 1005 • Kitsap Bank Checking Unrestrict 1010 Kitsap Bank Check - Temp Restrc 1,126.58 1005 Kitsap Bank Checking Unrestrict - 0... 2,651.07 Total 1005 • Kitsap Bank Checking Unrestrict 3,777.65 2000 • PayPal 676.30 Total Checking/Savings 4,453.95 Accounts Receivable 11000 • Accounts Receivable -57.84 11400 • Grants Receivable 28,822.14 Total Accounts Receivable 28,764.30 Total Current Assets 33,218.25 TOTAL ASSETS 33,218.25 LIABILITIES & EQUITY Liabilities Current Liabilities Accounts Payable 20000 • Accounts Payable 2,409.75 Total Accounts Payable 2,409.75 Total Current Liabilities 2,409.75 Total Liabilities 2,409.75 Equity 30000 Opening Balance Equity 2,661.95 31500 Temp. Restricted Net Assets 3,520.50 32000 Unrestricted Net Assets 15,347.89 Net Income 9,278.16 Total Equity 30,808.50 TOTAL LIABILITIES & EQUITY 33,218.25 Page 1 2:02 PM Port Orchard Bay Street Association 10/24/24 Profit & Loss Accrual Basis January 1 through October 24, 2024 Jan 1 - Oct 24, 24 Ordinary Income/Expense Income 43400 • Direct Public Support 43410 Corporate Contributions 12,450.00 43450 Individ, Business Contributions 10.00 Total 43400 • Direct Public Support 12,460.00 46400 • Other Types of Income 46415 • Please and Thank You 108.00 Total 46400 • Other Types of Income 108.00 47200 • Program Income 47225 • Membership 47230 • Membership Dues 9,015.00 60910 • Discounted/Uncollected Members -1,800.00 Total 47225 • Membership 7,215.00 Total 47200 • Program Income 7,215.00 49000 • Special Events Income 49030 • Special Events Registrations 49035 • refund -6,127.27 49030 • Special Events Registrations - 0... 16,280.00 Total 49030 • Special Events Registrations 10,152.73 Total 49000 • Special Events Income 10,152.73 Total Income 29,935.73 Gross Profit Expense 68330 Bank Service Charges 60300 Awards and Grants 60320 Cash Awards and Grants 60330 Noncash Awards and Grants Total 60300 • Awards and Grants 60900 • Business Expenses 60920 • Business Registration Fees Total 60900 • Business Expenses 62100 • Contract Services 65000 • Operations 65005 • Advertising 65034 • Digital Ads 65018 • Graphic Design 65030 • Printing and Copying 65032 • Print Ads 65110 • Advertising Expenses Total 65005 • Advertising 65007 • Bank Fees 65040 Supplies 65055 Website 65000 Operations - Other Total 65000 • Operations 29,935.73 1,278.87 400.00 269.03 669.03 5.00 5.00 0.00 250.06 764.80 3,423.33 3,252.15 14,397.39 22,087.73 19.17 2,018.57 548.88 6,730.61 31,404.96 Page 1 2:02 PM Port Orchard Bay Street Association 10/24/24 Profit & Loss Accrual Basis January 1 through October 24, 2024 65100 • Other Types of Expenses 65160 • Other Costs Total 65100 • Other Types of Expenses Total Expense Net Ordinary Income Net Income Jan 1 - Oct 24, 24 662.73 662.73 34,020.59 -4,084.86 -4,084.86 Page 2 1:59 PM Port Orchard Bay Street Association 10/24/24 Profit & Loss Accrual Basis January through December 2023 Ordinary Income/Expense Income 43400 • Direct Public Support 43450 • Individ, Business Contributions Total 43400 • Direct Public Support 44400 • Government Contracts 44430 • Local Government Contracts Total 44400 • Government Contracts 46400 • Other Types of Income 46415 • Please and Thank You Total 46400 • Other Types of Income 47200 • Program Income 47225 • Membership 47230 • Membership Dues 60910 • Discounted/Uncollected Memb... Total 47225 • Membership Total 47200 • Program Income 49000 • Special Events Income 49030 • Special Events Registrations 49040 • Special Events Sponsorships Total 49000 • Special Events Income Total Income Gross Profit Expense 68330 Bank Service Charges 60300 Awards and Grants 60320 • Cash Awards and Grants 60330 • Noncash Awards and Grants 60300 • Awards and Grants - Other Total 60300 • Awards and Grants 60900 • Business Expenses 60920 • Business Registration Fees Total 60900 • Business Expenses 62100 • Contract Services 62800 • Facilities and Equipment 62840 • Equip Rental and Maintenance 62890 • Rent, Parking, Utilities Total 62800 • Facilities and Equipment 65000 • Operations 65060 • Storage 65005 • Advertising 65034 • Digital Ads 65030 • Printing and Copying 65032 • Print Ads 65110 • Advertising Expenses Total 65005 • Advertising Jan - Dec 23 820.00 820.00 34,588.15 34,588.15 590.00 590.00 9,073.50 -3,690.00 5,383.50 5,383.50 13,740.00 2,700.00 16,440.00 57,821.65 57,821.65 600.66 125.00 362.88 53.53 541.41 5.00 5.00 6,810.00 1,440.00 803.50 2,243.50 420.70 295.00 8,511.48 18,243.75 1,169.41 28,219.64 Page 1 1:59 PM Port Orchard Bay Street Association 10/24/24 Profit & Loss Accrual Basis January through December 2023 Jan - Dec 23 65007 • Bank Fees 210.63 65020 • Postage, Mailing Service 274.00 65040 • Supplies 6,016.25 65055 • Website 723.01 65115 • Baskets 850.00 65000 • Operations - Other 121.45 Total 65000 • Operations 36,835.68 65100 • Other Types of Expenses 65120 • Insurance - Liability, D and O 754.00 65150 • Memberships and Dues 213.58 65160 • Other Costs 539.66 Total 65100 • Other Types of Expenses 1,507.24 Total Expense Net Ordinary Income Net Income 48,543.49 9,278.16 9,278.16 Page 2 Form 990-N Electronic Notice (e-Postcard) OMB No. 1545-2085 Department of the Treasury for Tax -Exempt Organization not Required to File Form 990 or 99♦ Internal Revenue Service O A For the 2023 Calendar year, or tax year beginning 2023-01-01 and ending 2023-12-31 2023 ��ppsn to Public Inspection B Check if available C Name of Organization: PORT ARD BAY STREET D Employee Identification Terminated for Business ASSOCIATION ♦ Number 31-1602736 0 Gross receipts are normally $50,000 or less PO Box 8581, Port O WA, US, 98366 E Website: F Name of P ip fficer: Monik s pobsa.com PO Box Ad, ort Orchard, W �96 Privacy Act and Paperwork Reduction Act Notice ask for the inf Don this form to carry out the Internal Revenue laws of the United States. You are required to give us the information. We need it to ensure that yo r complying with these laws. The organization is not required to provide information re ,Q form that is subject to the Paperwork Reduction Act unless the form displays a valid OMB control number. Books or records relating to a m o is instructions must be retained as long as their contents may become material in the administration of any Internal Revenue law. The rules govern e confidentiality of the Form 990-N is covered in code section 6104. The time needed to complete and file this form and related schedules will vary depending on the individual circumstances. The estimated average times is 15 minutes. Note: This image is provided for your records only. Do Not mail this page to the IRS. The IRS will not accept this filing via paper. You must file your Form 990-N (e-Postcard) electronically.