047-17 - Resolution - Adopting Internal and Exterman Policies for Use of the Official City Wayfinding LogoRESOLUTION NO. 047-17
A RESOLUTION OF THE CITY OF PORT ORCHARD, WASHINGTON,
ADOPTING INTERNAL AND EXTERNAL POLICIES FOR USE OF THE
OFFICAL CITY OF PORT ORCHARD WAYFINDING LOGO
WHEREAS, the City of Port Orchard passed an Ordinance on July 25, 2017, which created a
new Chapter 1.22 POMC to adopt the "Port Orchard wayfinding logo" as the official wayfinding logo
of the City of Port Orchard; and
WHEREAS, the City of Port Orchard has registered the image on the logo as an official
trademark with the Washington State Office of the Secretary of State pursuant to Chapter 19.77
RCW; and
WHEREAS, the City of Port Orchard has determined to allow individuals and entities to
enter into Trademark License Agreements with the City for the use of the wayfinding logo on
certain approved goods and to advertise certain approved services; and
WHEREAS, the City of Port Orchard has determined that policies for use internally by City
staff and externally by individuals and entities that have entered into Trademark License
Agreements with the City for the approved uses of the wayfinding logo are needed to provide
clear guidelines for its use; now, therefore,
THE CITY COUNCIL OF THE CITY OF PORT ORCHARD, WASHINGTON, HEREBY RESOLVES AS
FOLLOWS:
THAT: Wayfinding Logo Use Policy: The "City Policy for Use of City of Port Orchard's
Wayfinding Logo" attached to this Resolution, as Exhibit A, is hereby adopted as the
official policy for the use of the Wayfinding Logo, to be used by authorized agents or
employees of the City.
PASSED by the City Council of the City of Port Orchard, SIGNED by the Mayor and attested
by the City Clerk in authentication of such passage this 25th day of July 2017.
Robert Putaansuu, Mayor
8 fSEALjj
ATTEST:
'aGw-—~
!
%
Brandy Rinearson, CMC, City Clerk
Page 1 of 4
CITY POLICY FOR USE OF
CITY OF PORT ORCHARD’S WAYFINDING LOGO
The City of Port Orchard Wayfinding Logo is a registered official mark protected by the City of Port Orchard,
Washington. The logo, including any facsimile thereof, is intended for use by authorized agents or employees of the
City of Port Orchard in conducting the official business of the City. Use of the City logo is limited to City contractors
working on City projects or agencies such as the Chamber of Commerce and the Kitsap Peninsula Visitor and
Convention Bureau to promote City activities. The logo shall not be used for political or unauthorized commercial
purposes. The logo may not used by third parties on any published material or resource without the prior written
permission of the City. Duplication and use without permission is prohibited by law.
INTERNAL CITY USE: Pursuant to POMC 1.22, the Wayfinding Logo is to be used for official City business – for
example, City communications, merchandise, facilities, signage, events and services. Please consult the City Clerk’s
Office if you have questions about the appropriate use of the Wayfinding Logo for official City business.
EXTERNAL USE: There are limited circumstances under which third parties may be granted permission to use the
City logos on a case-by-case basis for reproduction (for example, on websites, publications, print materials, email,
products and signage). Any use that falls outside of the policy specifications is strictly prohibited. Any assumption
of use, including past usage, is unacceptable. To protect the City’s valuable property rights inherent in the
Wayfinding Logo, City staff must govern its limited use by third party entities in a professional, consistent manner.
With the exception of government agencies and public institutions, inaugural or one-time programs and events
primarily sponsored by third parties that are unfamiliar to the City or without a direct collaborative history with the
City are ineligible to use the Wayfinding Logo. These parameters help the City manage community expectations and
protect the City’s public image by building and assessing new relationships with third party entities over time.
Permission to use the City logos is a privilege and requires direct, written City approval in every case.
I. Information on External Use of Wayfinding Logo
Trademarked Logo. The City of Port Orchard’s trademarked Wayfinding Logo is a valuable asset. Following
the City’s Use Guidelines helps the City protect valuable trademark rights and strengthens our brand
identity. By using the logo, you are acknowledging that the City is the sole owner of the trademark and
promising that you will not interfere with the City’s rights in the trademark, including challenging the City’s
use, registration of, or application to register such trademark, alone or in combination with other words,
anywhere in the world, and that you will not harm, misuse, or bring into disrepute any City trademark. The
goodwill derived from using the logo exclusively inures to the benefit of and belongs to the City. Except for
the limited right to use as expressly permitted herein, no other rights of any kind are granted hereunder,
by implication or otherwise.
Need for a License. Use, reproduction, copying, or redistribution of the logo is strictly prohibited without
a written trademark annual license agreement from the City. If you do not have an existing agreement with
the City, you do not have permission to use the logo. The terms and conditions set forth in a license
agreement are for those individuals/entities/organizations who have obtained permission to use the logo
in promotional materials, or on products and packaging that are subject to a cross-promotional agreement
with the City. The terms of an express written license agreement with the City make up your rights and
obligations regarding use of the logo.
Fair Use. Limited fair use of the logo is permissible in referring to the City, for example in a magazine article,
without our permission, provided you follow standard trademark usage practice and provide proper
attribution. All other uses require written permission.
Page 2 of 4
II. Procedure for Applying for External Use of Wayfinding Logo
Organizations requesting permission to use the Wayfinding Logo shall submit the application form available
from the City Clerk’s Office. The Mayor or his/her designee shall consider (as appropriate) any of the following
criteria to evaluate the merits of the third party entity’s proposal and the benefit to the City of co-branding an
event or program with the third party entity:
o Demonstrated commitment to the City’s mission, core values, City’s Strategic Business Plan, and City’s
Strategic Plan for Children, Youth and Families;
o Impact on City core services, operations, assets, and facility resources;
o Financial viability;
o Media exposure value for key City messages;
o Economic impact (for example, alternative funding sources gained for City priority programming and
services);
o Protection of the city’s best interests in the short/long term;
o Project timelines;
o Third party entity’s experience, qualifications, and reputation;
o Communications strategy;
o Other relevant criteria as determined by the Mayor or his/her designee.
The Mayor or his/her designee shall review all applications for approval, modification or denial. Any applicant may
appeal the Mayor’s decision to the City Council within fourteen (14) days of receiving written notice of the Mayor’s
decision. To the extent feasible, the City Council will consider the appeal at the next regularly scheduled City Council
meeting. The City Council’s determination shall be final.
III. Use Guidelines
The Mayor or his/her designee shall ensure the following guidelines for the use of the Wayfinding Logo are
adhered to:
1. General Guidelines:
o Reproduction of the Wayfinding Logo shall adhere to the City’s Reproduction Guidelines set forth below;
improper use may result in termination of the trademark license agreement and disallow future use of the
Wayfinding Logo.
o Third party entities must submit a pre-event copy of final artwork for approval by the City Clerk’s Office.
Review will be completed within 2 Business days of submitting to the City.
o City logos do not imply endorsement or sponsorship of any kind.
o Unacceptable use of the Wayfinding Logo include:
• Use that advocates or promotes the sale or use of tobacco, alcohol, controlled substances, firearms or
weapons;
• Partnership agreements with retail, food or pharmaceutical establishments that may sell, in part,
tobacco, alcohol, controlled substances, firearms or weapons (for example: Target, Big 5 Sporting
Goods) shall be permitted provided that the City’s collaboration with such establishments may not
relate to, advertise or promote the prohibited items.
• Use that promotes pornography, obscenity, indecency or other material offensive to the prevailing
community standards or persons with ordinary sensibilities;
• Use that promotes adult-oriented businesses;
• Use that promotes religious messages or advocates or promotes religious beliefs;
• Use that promotes, or supports or opposes, any political candidate or ballot measure;
• Use that promotes or supports political messages not endorsed by the City Council; and
• Use that in any way denigrates the City of Port Orchard or its operation, or its officers, agents or
Page 3 of 4
employees.
2. Reproduction Guidelines:
• Proper Use. The following are the City’s Reproduction Guidelines for the proper use of the logo.
Any use of the logo that is inconsistent with these guidelines, or other unauthorized uses of the
logo that are confusingly similar to the City’s trademark, may violate the City’s trademark rights.
Any use of the logo other than under a license agreement with the City may violate the City’s rights.
The City’s logo or any other stylization of its trademark should never be used without the express
written permission of the City.
• Do Not Create Composite Marks. The logo must not appear to be part of any other mark (whether
words or graphics). Do not incorporate the logo into your own product names, service names,
trademarks, logos, or company names, and do not adopt marks or logos that are confusingly similar
to the City Mark.
• Graphic Elements. The logo should be used only as provided by the City following obtaining
permission from the City to do so. The logo may only appear with the words, logotype, graphic
elements, and spacing approved for use, and may not be modified. See Guidelines Standards
attached as Exhibit A.
• Variations of Logo. You may not use a variation of the City’s logo. Variations of the logo may
confuse others as to the source of goods or services bearing the altered mark, and such uses may
infringe the City’s trademark rights and be actionable under relevant law. Do not join the logo to
other words, symbols or numbers, either as one word or with a hyphen. Do not use a phonetic
equivalent, foreign language equivalent, takeoff, or abbreviation of the logo for any purpose. Do
not portray the logo in a negative, false, disparaging or derogatory light. Always use the proper
spelling.
• Changes to Logo. The logo may not be distorted, and if the colors versions listed below
are being used they may not be changed in any way. If you have a special request, please
submit it via email or in writing to the City Council/Mayor/City Clerk or designee.
- “PORT”, Pantone 2995
- “ORCHARD”, Pantone 300
- Wave Green, Pantone 397
- Logo Wave Aqua, Pantone 305
• Proper Notice and Attribution. Use the appropriate trademark symbol and trademark
acknowledgment of City ownership of the City’s logo.
Prohibited Uses. The City does not permit use of the logo in the following ways:
• as part of another trademark;
• to identify services that are not the City’s;
• in a manner likely to cause confusion between products and services of the City and those of another
entity;
• in a manner that inaccurately implies that the City sponsors or endorses or is otherwise affiliated with
other activities, products, or services;
• in connection with goods or services which, in the City's judgment, may diminish goodwill in the logo,
including, for example, uses which could be deemed to be obscene, pornographic, violent, or otherwise
in poor taste; or
• in connection with any unlawful activities or to encourage unlawful activities.
Page 4 of 4
City Review. The City reserves the right to review all uses of its logo by others and to conduct periodic spot
checks of such use. Upon request from the City, you must provide a copy of any product, packaging, or other
materials bearing the logo. You must correct any deficiencies in the use of the logo and/or the quality of the
product or service used in conjunction with the logo upon reasonable notice from the City. Refusal to correct
such deficiencies may result in revocation of the license to use the logo. If you are interested in obtaining
permission to use the City logo, or if you have any questions regarding these guidelines, please contact the City
Clerk’s office.
IV. Terms and Conditions for Use of the Wayfinding Logo
When permission is given by the City to use the logo, such use must also be in line with the following terms and
conditions, and the permittee must sign a trademark license agreement with the City for such use.
• The logo is to be maintained as a symbol of the coordinated identification of community services,
points of interest, and events.
• Permission for use of the logo may only be provided by the City Council/Mayor/City Clerk or
designee.
• Use of the logo is restricted to community events in Port Orchard that are open to public
participation, and merchandise sales that promote the City of Port Orchard and/or the community
events.
• Any other use of the logo must be approved by the City Council/Mayor/City Clerk or designee.
• The individual/entity/organization receiving permission to use the logo shall not grant permission
to any other individual/entity/organization to use the logo.
• The City of Port Orchard reserves the right to approve or deny the use of the logo by any
individual/entity/organization.
• Use of the logo which could be considered to express or imply any endorsement of any political
candidate is strictly prohibited.
• The logo shall be used only in connection with marketing for the City of Port Orchard. It may not
be used solely to market any other entity.
• The logo shall not be used in any manner which is deceptive or which would bring the logo or the
City of Port Orchard into disrepute.
V. License Agreement
Third party entities granted permission to use the Wayfinding Logo for approved activities shall sign an annual
Trademark License Agreement accepting the City’s terms and conditions of such use.
Not-for-profit organizations recognized by the City, State of Washington and/or United States may be granted use
of the Wayfinding Logo without a license fee in connection with merchandise for sale.
For-profit corporations granted permission to use the Wayfinding Logo in connection with merchandise for sale shall
be required to pay an annual license fee. The license fee is an annual fee of One Hundred Dollars ($100.00). The
for-profit corporation shall register the City of Port Orchard as the point of sale for said merchandise.
Recipients of Lodging Tax funds will not be required to submit an application form or pay a license fee to use the
Wayfinding Logo; however, such recipients are still required to follow the City’s Use Guidelines and to sign a
Trademark License Agreement with the City.
Standards
Guidelines
PORT ORCHARD:
SCENIC LIFE BY THE SEA
IN A SMALL TOWN
COMMUNITY
The logo expresses this unique
spirit. The interplay between the
water, the sky and the land is
represented in the relationships
of graphic elements:
Contrasting yet harmonious use of
color and typography are employed
for the words “port” and “orchard”.
The lower edges of the letterforms
of the word “Orchard” suggesting
the shoreline underscore the
important relationship of the town
to the water and accentuate the
rhythm of the waving lines.
The two waving forms create the
sense of water movement, tide
lapping, and boat wakes as well as
offer a suggestion of celebration
like streamers in the wind. Their
woven relationship refers to the
community interchange.
CORRECT USE OF THE
PORT ORCHARD LOGO
The spacing, colors, fonts and size
relationships shown must be
maintained. Please use the digital
file provided only. Do not attempt
to recreate the logotype. The logo is
created with custom-crafted type
forms which can never be replaced
by a font.
The wave forms can also be used as
accent design elements See page
six for details.
PORT ORCHARD GRAPHIC STANDARDS2
PORT ORCHARD:SCENIC LIFE BY THE SEA IN A SMALL TOWN COMMUNITYThe logo expresses this unique spirit. The interplay between the water, the sky and the land is represented in the relationships of graphic elements:Contrasting yet harmonious use of color and typography are employed for the words “port” and “orchard”.The lower edges of the letterforms of the word “Orchard” suggesting the shoreline underscore the important relationship of the town to the water and accentuate the rhythm of the waving lines.The two waving forms create the sense of water movement, tide lapping, and boat wakes as well as offer a suggestion of celebration like streamers in the wind. Their woven relationship refers to the community interchange.CORRECT USE OF THE PORT ORCHARD LOGOThe spacing, colors, fonts and size relationships shown must be maintained. Please use the digital file provided only. Do not attempt to recreate the logotype. The logo is created with custom-crafted type forms which can never be replaced by a font. The wave forms can also be used as accent design elements See page six for details.
APPROVED VERSIONS AND
USAGE OF PORT ORCHARD
LOGO
b. Use the full color version of the
logo whenever possible. If color
reproduction is not available, use
either the grayscale option or
line art options provided.
c. Black is the preferred line art
option. When using the white
line art option follow these
guidelines, maintaining the clear
space specified on page five.
The background can be black or
one of the four palette colors.
The white logo may be placed
over a photo where there is
sufficient contrast between the
logo and the photo. See example.
Only the white line art option
can be used on a background
other than white. The color,
grayscale and black options must
be placed on a white field using
the clear space specified on page
five.
PORT ORCHARD COLORS
a. These four colors provide
the palette for all printed
applications. When used
separately from the logo, these
colors can be lightened or
darkened if necessary. See
examples on page six.
CMYK
FULL COLOR
PREFERRED
VERSION
PORT ORCHARD
COLOR PALETTE
RGBGRAY SCALE
ONE COLOR LINE ART
Port:
76 C
20 Y
Orchard:
79 C
52 Y
Wave Green:
36 C
7 M
94 Y
1 K
Wave Aqua:
57 C
Port:
0 R
160 G
219 B
Orchard:
61 R
117 G
186 B
Wave Green:
173 R
195 G
64 B
Wave Aqua:
82 R
202 G
245 B
PANTONE Port:
PMS 2995U
Orchard:
PMS 300U
Wave Green:
PMS 397U
Wave Aqua:
PMS 305U
PORT ORCHARD GRAPHIC STANDARDS3
PROHIBITED USE OF THE
PORT ORCHARD LOGO
a. Do not attempt to recreate the
logotype. The logo is created
with custom-crafted type forms
which can never be replaced by
a font or reproduction.
b. The Port Orchard logo is
comprised of three distinct
elements: the word “Port”, the
word “ORCHARD” and the
wave forms. No alterations
may be made to this configura-
tion. The typography of the Port
Orchard logo can never be used
separately from the waves. Do
not change the size relationship,
location of the words or rotation
of the type. In logo use, the
waves must not be altered in any
way.
c. Do not add extraneous effects,
crop, compress or stretch,
distort, outline, scew or rotate
the logo or any of its parts in any
way.
d. Do not use the logo or any of its
parts as a repeating pattern.
e. Never crop or place anything on,
under, or in front of the logo
mark. The logo is never
transparent or translucent.
f. The Port Orchard logo may only
be used in the specified colors,
grayscale, black or line art as
shown on page three. Use only
the official files provided.
g. No shape other than a white
rectangle should be used for the
color version of the logo, when a
container shape is necessary. If
the logo is being used in white,
Follow the clear space guidelines
on page five and the color
background guidelines on page
three.
PROHIBITED
APPROVED VERSIONS AND USAGE OF PORT ORCHARD LOGOb. Use the full color version of the logo whenever possible. If color reproduction is not available, use either the grayscale option or line art options provided. c. Black is the preferred line art option. When using the white line art option follow these guidelines, maintaining the clear space specified on page five. The background can be black or one of the four palette colors. The white logo may be placed over a photo where there is sufficient contrast between the logo and the photo. See example. Only the white line art option can be used on a background other than white. The color, grayscale and black options must be placed on a white field using the clear space specified on page five.PORT ORCHARD COLORSa. These four colors provide the palette for all printed applications. When used separately from the logo, these colors can be lightened or darkened if necessary. See examples on page six.
PORT ORCHARD GRAPHIC STANDARDS4
PortORCHARD
PLACEMENT
a. Minimum clear space surround-
ing the logomark must be
maintained as shown. Measure-
ments are calculated using a
square that is 12% the width of
the logo in use.
b. The logomark should be placed
where there are no visual
distractions interrupting it or its
clear space. No text, graphic
element, stitching, edge etc.
should interfere with that clear
space.
TYPOGRAPHY
ITC Century Light
Franklin Gothic Book
a. In text usage apply the
following preferences:
The primary font for text and
subheadings is ITC Century
Light. The primary font
for headings and captions is
upper case Franklin Book Gothic.
b. Consistent and exclusive use
of these fonts is critical in
reinforcing the continuity of the
Port Orchard look and feel.
CLEAR SPACE SPECIFICATIONS TYPOGRAPHY
= 12% of logo in use >>ITC Century Light
Text, subheadings
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklnopqrs
tuvwxyz
Franklin Book Gothic
Headings and Captions
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
PORT ORCHARD GRAPHIC STANDARDS5
PORT ORCHARD GRAPHIC STANDARDS
DESIGN ELEMENTS
a. The waving lines can be used
speparately from the logomark
as design devices.
b The value of the color can be
darkened or lightened for
optimum effect, remaining
within the family of colors
specified in the palette on page
three.
WAVE ELEMENTS
6